A unique medium?
A medium which travels well.
Television may be the big brother now but
it ties you down. Which led us this month at a time when many people
are on vacation to think a little about the unique qualities of radio,
one of which is that it travels so well.
And it enables multitasking.
Moving onto another tack, it's not only driving you
can do whilst listening to the radio. You don't have to look at a
damned screen as you do with television so the medium has great benefits
of being useful whilst you're doing other things. And it's pretty
versatile too: You an be keeping up with events or be warned of them
via traffic services; you can immerse yourself in a story in some
countries at least where radio drama continues the ages old heritage
of aural story telling; or you can pick up music, or foreign language
stations an so many more choices, all without needing significant
The medium in an emergency!And that lack of demand on power does, of course, mean that radio outshines pretty well all other media in a major emergency. If the power supplies have gone, TV is rather limited, but anyone with a battery portable (or a wind-up clockwork radio) can still keep an ear on developments and indeed on vital information about what they need to do for safety reasons and so on.
Oral and aural!
Intimate and enveloping!
The two together can also make it a much more involving medium than a medium which has a visual element.
Long may this last. One wonders, in the same way as realizing that black and white photographs would probably not have got far if colour had always been available, how far radio development would have been curbed if television had been around first. But as with black and white which can emphasise shape and form without colour getting in the way, radio has unique characteristics which make it a worthy medium in its own right whatever gadgetry and technology may come along.
So when you are on holiday, in the same way that you might well read a different book, paper or magazine try going through the dial a bit. Or in the office do the same on the company's Internet connection if you can. You never know but the diversity you find could lead you in both unexpected and pleasurable directions!.e
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